My name is Susana Capra and I am very interested in the role of Digital Marketing Manager at SoFi Stadium and Hollywood Park. When I saw the description for this position, my eyes lit up!

I have spent the past 13 years in a collaborative and creative marketing environment, working in social media, design and content creation. As a Marketing Associate and Director of Marketing in both educational and corporate settings, I have built my skill set in social strategy, content development, paid campaigns, brand awareness and engagement. I also created my own content creation company 6 years ago, where I coordinate projects and create video/photo content for a diverse group of clients, including AEG, L.A. Live, Nike Basketball, Jaxxon Jewelry, ABC and sports teams like LAFC, LA Galaxy, LA Clippers and the LA Kings.

I am very familiar with managing all day-to-day advertising campaigns as well as creating impactful content in order to drive engagement and ticket sales. SoFi Stadium hosts vibrant events that can be shared in a captivating way across all social channels. I am familiar with paid campaigns across a variety of social networks as well as managing a content calendar and working with influencers. I understand the need for interesting visual content, both in still photo and video. In all my previous roles I have managed email campaigns, whether it be building the email story or analyzing the back-end data to review effectiveness and open/click rates. It is important to leverage data to create actionable insights and then build new effective campaigns.

As a photographer and videographer, I have created captivating content that includes videos, stories, graphics and pictures. In order to create this content I have had to coordinate large scale projects that include clients, artists, vendors as well as athletes or celebrities. I also have years of experience with Adobe programs such as Photoshop, Lightroom & InDesign. I work collaboratively with clients and teams to create necessary content vital to their social media presence. As a Marketing Associate and Director, I have become extremely fluent in preparing content that drives sales and tells a story.

I am looking to take the next step in my career and begin working for an epic company like SoFi Stadium and Hollywood Park. I am confident in my ability, humble in my approach, a self-starter and resolute in my decision-making. Building great relationships and partnerships is always at the top of my list in any job. I know I can be a great asset and I would love the opportunity to be a part of the SoFi Stadium and Hollywood Park team.

I hope we get the chance to meet and work together!

Thank you for your time,

Susana Capra