Marketing & Communications

I’m pleased to be applying for the position of Public Information Officer at Temple City Unified School District. With over 10 years of experience working in marketing, photography, communications and education, I am confident in my ability to fulfill this role. I am currently the Director of Marketing at a local high school, Alverno Heights Academy. Previous to this role, I was the Marketing Associate at Crespi Carmelite High School in Encino. Also, I created a photography company in 2013, working with a variety of clients and served as a Marketing Associate at AEG. In each of my previous positions, I helped create effective visual stories with photos and videos used for marketing campaigns, advertisements and website content. As a creator for the past 10 years, I developed brand strategy through visuals for a variety of clients in sports and entertainment.

Responsible for Alverno’s online presence, I created print and social media marketing campaigns, organized photoshoots, created hype videos for our sports teams, recorded promo videos for theater shows and developed alumni campaigns to increase social media engagement. I transmit weekly parent email communication via a platform called Constant Contact, including any important information on behalf of the administration. I am also responsible for creating press releases for news stories and communicating with local press/media outlets. Being able to effectively communicate information is essential to fostering an active and empowered community. I understand the inner workings of a school community, from activities to academics. I am a quick learner and familiar with a variety of software, website framework and new technologies. I am fluent in Adobe Photoshop, Adobe Premiere, Google applications, website editing, Constant Contact and Canva (graphic design).

I would like to explore new avenues to highlight TCUSD’s great programs and one-of-a-kind students. It would be my priority to develop collaborative relationships with local service organizations, companies, and small businesses. For example, we can create a program to connect high school students with local companies to pursue their chosen career fields. As your Public Information Officer, it will be my goal to share TCUSD’s vision and mission of 21st Century Academic Excellence with our internal and external communities.

I will work day in and day out to ensure Temple City Unified School District’s mission and core values are threaded through the website and all media. I have some great ideas I would love to share with your team to further engage your community, increase visibility, continue to increase programming and spotlight why TCUSD is an award winning district.